O2 Recycle rings in new Guinness World Record

O2 Recycle has convincingly claimed a new Guinness World Record title, with the help of the people across the UK who have been recycling their old phones. The record-breaking challenge which was to collect the highest number of used mobile phones in one week, saw existing O2 customers, and those keen to be involved, rally together to set a new record.

The existing record of 6,130 phones recycled in one week was smashed with a whopping 10,310 phones donated. The challenge, which took place from Friday 7 October to Thursday 13 October 2011, saw people from across the UK taking part and donating phones in their thousands! As well as breaking the World Record, O2 Recycle has subsequently raised £28,176 for charity as part of this challenge.

All profits generated from the O2 Recycle programme, and this challenge will be donated to O2‟s Think Big projects, which offers young people aged between 13 and 25 in the UK the chance to receive funding, training and support to develop ideas or initiatives that can make things better for them, their community or surroundings. The money raised from this challenge has the potential to positively impact over 9,000 young people and help Think Big projects right across the country.

As well as helping to support O2‟s Think Big programme, all recycled handsets help the environment by diverting handsets away from landfill sites where they can cause pollution and contribute to global warming.

Bill Eyres, Head of Sustainability at O2 says: "This challenge has helped to liberate thousands of mobile phones which have been sitting in people‟s drawers across the UK. We hope through initiatives like this that we can encourage people to see the benefits of mobile phone recycling in terms of both doing good for the environment and helping raise money for good causes."

While the challenge is now completed, there is still an opportunity to recycle your old devices. Simply go to www.o2recycle.co.uk, or call 0845 505 0202. To find our more, watch the video below

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